![](https://cdn.myportfolio.com/c350e2dc-0c07-4662-b939-b8e9f6868eae/f889f427-12cd-49e7-897c-8064f246e44b_rw_600.gif?h=7365695ad5182d3bf96c0f6178df3b84)
![](https://cdn.myportfolio.com/c350e2dc-0c07-4662-b939-b8e9f6868eae/ae55d78e-2726-4561-ade6-f8f884415237_rw_1200.png?h=5794b8ab7f6bd7d6c907c0888480c49d)
The PASSsystem logo
The campaign was such a success at generating engagement that everyLIFE asked for another GIF, with the aim of capturingĀ the viewer'sĀ attention with humour. I remembered the classic clockwork sequence from Charlie Chaplin's "Modern Times" and adapted the first GIF to feature a Chaplin-like figure, pausing briefly to become the logo's green tick.
![](https://cdn.myportfolio.com/c350e2dc-0c07-4662-b939-b8e9f6868eae/a8fc9901-2407-4ac7-9abc-ff18f2dcd970_rw_600.gif?h=fe827037e3638d89ef1aa302c0f34af1)
![](https://cdn.myportfolio.com/c350e2dc-0c07-4662-b939-b8e9f6868eae/6490f4bd-02db-4206-b0df-bfa911c5a9eb_rw_600.gif?h=437322dfef330c18add390f66a0874cc)
"Modern Times" clockwork sequence
![](https://cdn.myportfolio.com/c350e2dc-0c07-4662-b939-b8e9f6868eae/58b865ce-6293-459c-8616-89b0dea822b6_rw_600.gif?h=35868ead8bebe07d538edbfa7d699779)
"Modern Times" clockwork sequence close up
![](https://cdn.myportfolio.com/c350e2dc-0c07-4662-b939-b8e9f6868eae/02f20743-e261-42ee-95e9-3bcac4f9600b_rw_1200.jpg?h=08416fe31b0cce9703158c9780cd545d)
Charlie Chaplin's iconic smile