Clockwork

everyLIFE wanted an eye-catching animated GIF for an email and web banner campaign for their B2B SaaS product, PASSsystem. The messaging on the campaign was about how their software runs like clockwork, so I came up with the idea of turning their logo into clockwork. I included two green spotlights pausing briefly to become the logo's green tick.

The PASSsystem logo

The campaign was such a success at generating engagement that everyLIFE asked for another GIF, with the aim of capturing the viewer's attention with humour. I remembered the classic clockwork sequence from Charlie Chaplin's "Modern Times" and adapted the first GIF to feature a Chaplin-like figure, pausing briefly to become the logo's green tick.

"Modern Times" clockwork sequence

"Modern Times" clockwork sequence close up

Charlie Chaplin's iconic smile

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