The PASSsystem logo

The campaign was such a success at generating engagement that everyLIFE asked for another GIF, with the aim of capturingĀ the viewer'sĀ attention with humour. I remembered the classic clockwork sequence from Charlie Chaplin's "Modern Times" and adapted the first GIF to feature a Chaplin-like figure, pausing briefly to become the logo's green tick.

"Modern Times" clockwork sequence

"Modern Times" clockwork sequence close up

Charlie Chaplin's iconic smile

Back to Top