everyCARE

As part of everyLIFE's marketing and training campaign, they created an imaginary care company called everyCARE, that they could show using everyLIFE's software platform and associated services. This imaginary care company needed a brand and sting, which needed to reflect the branding of everyLIFE's software itself. I used a plant motif in the branding which evoked nature, peace and harmony, while allowing for simple bold shapes; and animated them to evoke the image of growth - every B2B customer's main priority.