PASSsystem

When the care software platform PASSsystem undertook a branding update, I was commissioned to bring the new brand to life with animated stings. The brief was for the animations to be slick, punchy and eye catching, while communicating something about the product. I came up with the motif of turning the brand's tick icon into a smiley face, to reflect the friendly human caring nature of the product. I also created three layout variants to give flexibility in their usage.