Pens Aren't Working

everyLIFE needed a striking advert to raise awareness of their SaaS product PASSsystem. Their messaging centred around going paperless, as care companies still using pen and paper to record their care visits were deemed to be falling behind. I pitched the idea of pastiching the well-known "Labour isn't working" advert. The advert was successful in driving curious eyes to our campaign and helping to propel PASSsystem to be the leading care software platform.