Seal of approval

everyLIFE wanted some eye-catching imagery to promote their B2B SaaS product PASSsystem in web and email banners. The messaging was around how they'd been given the "seal of approval" by their customers in a recent survey. I chose a playful spin on this to capture attention. The animation was a success, generating lots of approving messages on everyLIFE's social channels, and more importantly the many clickthroughs everyLIFE had set as its target for the campaign.